President's Message
Closer to Nature, Closer to People
Creating a new recreational culture...
At Shimano, we're doing everything we can to respond to heightened environmental concerns. As a corporate enterprise, we believe that industry has a fundamental responsibility to reassess its role in regard to protecting our natural environment.
In light of this, we're proud to be a producer of bicycle components and sport fishing equipment, recreational tools that help people to enjoy outdoor sports and interact with nature through healthy non-polluting activities. In our 80 years of existence we have accumulated a wealth of technology and product development expertise that serves as the driving force behind our continually evolving product line.
Promoting the popularity of cycling and sport fishing is an important theme for us. We want the Shimano brand name to be an expression of the conscience of our company. We are making efforts not just to expand the enterprise, but to create an awareness of a healthy outdoor lifestyle that will benefit the company, the employees, and the people who use Shimano products.
I would like to thank our employees, the people who distribute and sell Shimano products, and our customers for helping us earn the reputation that we enjoy today. With your continued cooperation and support we are sure to achieve greater success in the future. I think that our corporate motto, "Closer to Nature...Closer to People, " has special relevance as we move into the 21st century. It expresses our determination to open our hearts, to further realize our dreams as we move forward into an era of expanded recreational possibilities.
At Shimano, we're doing everything we can to respond to heightened environmental concerns. As a corporate enterprise, we believe that industry has a fundamental responsibility to reassess its role in regard to protecting our natural environment.
In light of this, we're proud to be a producer of bicycle components and sport fishing equipment, recreational tools that help people to enjoy outdoor sports and interact with nature through healthy non-polluting activities. In our 80 years of existence we have accumulated a wealth of technology and product development expertise that serves as the driving force behind our continually evolving product line.
Promoting the popularity of cycling and sport fishing is an important theme for us. We want the Shimano brand name to be an expression of the conscience of our company. We are making efforts not just to expand the enterprise, but to create an awareness of a healthy outdoor lifestyle that will benefit the company, the employees, and the people who use Shimano products.
I would like to thank our employees, the people who distribute and sell Shimano products, and our customers for helping us earn the reputation that we enjoy today. With your continued cooperation and support we are sure to achieve greater success in the future. I think that our corporate motto, "Closer to Nature...Closer to People, " has special relevance as we move into the 21st century. It expresses our determination to open our hearts, to further realize our dreams as we move forward into an era of expanded recreational possibilities.
