Looking better than ever, the Raider range comes back with an even spicier paint job than ever before – Mexican Fire!

The Steve Starling (SSX) range of rods has always been extremely popular due to the fact that Starlo has put his reputation, design skills and experience in the field behind a product that he uses day in and day out.

These rods are every bit as sharp as the swords they were named after. Graphite blanks, Fuji guides and graphite reel seats are a feature, with cork grips on the lighter rods and hard-wearing EVA on the bigger outfits. Whether you spin for trout, troll for barra, flick Squidgies for snapper, or surf fish for salmon, there's a rod here to suit, and the deep purple blanks look absolutely sensational.

Shimano has had a long association with Beastmaster, and the resurrection of the name through this series implies tough rods for tough fish under tough conditions.

The new Aqua Tip rod range is going to prove popular with anglers for the incredible value for money they represent and for the wide variety of applications that the range caters for.

This is a big rod range, perfect for newcomers to fishing. They're high on performance and quality, but not necessarily on price.

These days more and more ladies are heading out on the water and dropping a line. This series of rods were designed specifically for the growing army of female anglers.